Alex describes himself as a normal guy from a Services family with a mining background, who made it to Grammar School and built enough confidence while learning at a great British University, to have a go at being the boss from day one of his working life.
As founder of Serious Brands, he sells, primarily, reading lights. He established the business 25 years ago and the lights have been used on lifeboats and even in space.
Alex is also publisher of Abode2, the number 1 Google ranking luxury property magazine focusing exclusively on the finest residential homes and premium developments across the globe.
Alex is also the Chairman of the Institute of Directors, South Region which promotes great leadership and has 35,000 members.