Mind Over Matter

IQ Magazine: Yourope 20th Anniversary

Posted: May 16, 2018-Likes: 0-Comments: 0-Categories: YES Group, Yourope

IQ Magazine celebrates the 20 year anniversary of Yourope, the European Festival Association

Just over 20 years ago, in March 1998, some of the biggest festival promoters in Europe gathered in London to formally launch the first, and to this day, only association dedicated exclusively to European music festivals – Yourope.

At its inception, Yourope had 21 members. It now has 90 members worldwide. As well as discussing trade topics and sharing best practices, the association has founded dedicated groups dealing with health & safety (YES Group), green operations (GO Group) and marketing & communication (EMAC Group).

Professor Chris Kemp, CEO, Mind Over Matter Consultancy leads the YES Group along with Henrik Bondo Nielsen (Roskilde Festival). Over the years they have helped make festivals a safer place with their specialist programme of seminars and workshops.

Read the article in the May issue of IQ Magazine below.

IQ77 by IQ Magazine
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